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Xiaomi Group was selected as a case of “Analysis Report on Overseas Communication Power of Chinese Enterprises (2021)”

At the opening ceremony of the “2021 Sino-European Entrepreneur Summit Qingdao Forum” held on November 18, Reference News published the “Analysis Report on Chinese Enterprises’ Overseas Communication Power (2021)”. The report selected 20 representative international companies for case analysis. Companies such as Xiaomi Group were included in the case collection and were awarded the “20th Anniversary of China’s Entry into the WTO, Top 20 Chinese Enterprises Overseas Communication” certificate issued by the Federation of Chinese and Foreign Entrepreneurs.

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Xiaomi Group was formally established in 2010. It is a consumer electronics and smart manufacturing company with smart phones, smart hardware and IoT (Internet of Things) platforms as the core, with operations in more than 80 countries and regions around the world. At present, Xiaomi is the world’s fourth-largest smartphone manufacturer and has entered the top five in the mobile phone market in more than 30 countries and regions, especially in India, where it has maintained the number one mobile phone shipment for five consecutive quarters.

Xiaomi Group has always insisted on making good products with “moving people’s hearts and fair prices”, so that everyone in the world can enjoy the beautiful life brought about by technology.

On November 18, at the opening ceremony of the 2021 China-Europe Entrepreneur Summit Qingdao Forum, the newspaper released the “Analysis Report on Overseas Communication Power of Chinese Enterprises (2021)”. The report relies on a large overseas public opinion database and information monitoring system for reference news, and based on the public opinion data of nearly 1,000 overseas media and multiple major overseas social media platforms, it comprehensively sorts out 100 companies that are more concerned by overseas media as the research objects. Among them, 20 representative international companies were selected for case analysis, and Xiaomi Group was selected. Among the enterprises selected for the National Brand Project of Xinhua News Agency, Guangzhou Pharmaceutical Group, Haier Group, Kweichow Moutai Co., Ltd., FAW Group, and Cedar Holding Group were also selected.

The 2021 China-Europe Entrepreneur Summit Qingdao Forum Organizing Committee combined multiple dimensions of the company’s global layout, global competitiveness, corporate culture, social responsibility and global governance, and comprehensively evaluated the contribution of companies to China since joining the WTO 20 years ago, and selected ” The 20th anniversary of China’s accession to the WTO, the top 20 Chinese companies in overseas communication” praised the outstanding contributions made by companies in their commitment to overseas communication and strengthening of international discourse power. Xiaomi Group won the top 20 certificate.

Since its establishment in 2008, the EU-China Entrepreneurs Summit has been held in the UK, France, Switzerland, Ireland, China and other places for twelve sessions, effectively helping Chinese and EU companies to conduct friendly and pragmatic dialogues, integrate superior resources, and consolidate international cooperation. The 2021 China-Europe Entrepreneur Summit Qingdao Forum takes “New Trends, New Paths and New Kinetic Energy-Promoting Dual-Circular Development, Deepening Inter-regional Cooperation, and Reshaping the Globalization Pattern” as the theme. It is hosted by the Qingdao Municipal Government and the Federation of Chinese and Foreign Entrepreneurs. It adopts ” In addition to the main venue in Qingdao, online branch venues will be set up in cities such as London in the UK, Paris in France, Madrid in Spain, and Melbourne in Australia.

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