Facebook Possesses 5 Million Premium Users in Its Business Collaboration App

Facebook announced on Thursday that its Workplace enterprise software has now reached 5 million paying users, up from 3 million in October. The company announced the latest number of Workplace customers and some new features of the communication product, and said that due to the popularity of Covid-19, interest in Workplace has increased.

However, Facebook’s Workplace software only accounts for a small percentage of users of competing applications such as Microsoft Teams, Zoom and Slack.

Workplace is an important part of Facebook’s long-term strategy. It has achieved income diversification along with Oculus virtual reality headsets and Portal video calling devices. The company’s “Other Revenues” section, which includes the workplace, Oculus and the portal, from a small Facebook in the first quarter of 2020, accounted for nearly 2% of the year-on-year growth process, and all revenue was 1% from the same period last year , The company reported in its quarterly earnings report.

Workplace’s growth seems to be slower than that of its competitors in the enterprise communications software market, although this comparison is not accurate. Headplace Workplace’s new feature is Workplace Rooms, which is a video call feature that allows customers to make calls with up to 50 people in them. Workplace Rooms is based on the same technology used in Facebook Rooms consumer products announced last month.

Facebook also announced improvements to Workplace’s real-time streaming capabilities, as well as the use of Portal TV for Workplace video calls.

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